Vivienne Westwood - Brand Value
(Part of research)
People see Vivienne Westwood as a well known established Luxury British brand who charges hundreds or even thousands of pounds. Are these products really worth it? I wonder how do individual people actually see Vivienne Westwood as a successful brand?, are people buying the brand for its quality or identity? Do people really think paying lots of money for a limited item is worth it's existing value for money? These points are quite interesting to think about when considering to buy one of their products. These questions were personally raised as part of my research in progress.
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